Branding & Advertising

At Good Media we will guide you through the vast array of advertising and branding options and come up with an affordable and effective strategy to grow your brand, so you get more business. It’s as simple as that.

So what works and what doesn’t? Well that depends on what your goals are. But what we do know is that there are a few things that you can do straight away that make a huge difference to the success of your business and brand. We can share those with you.

We can work with any medium including print, radio & social/digital, but we really like Out of Home (OOH) media as a medium to get your brand noticed quickly.

Why OOH? That’s an easy one. The advertising landscape has changed dramatically over the last 5 years and “Out of Home” (OOH) media is exploding here in NZ and globally, and businesses are recognizing those trends and shifting their advertising dollars to these newer and more relevant mediums. Let’s just say it is a rapidly evolving landscape and some mediums tend to reach people more effectively than others.

There are probably a number or reasons why the OOH medium is seeing such huge growth and being visual is certainly one reason (because we remember information more when we see it), but at the core it is because it is relevant to how we are choosing to absorb information in today’s world. In a nutshell our habits have changed. 

Out of Home media is simply there and it has a captive audience, and if you can convey your brand or key messages with humour or inspirational content, well that is even better.

Which is why we recommend the Giggle Entertainment network. Their Out of Home media network is the fastest growing local advertising medium in NZ, with over 1400 screens nationwide, and we see this medium as a fantastic way to get local brand awareness quickly, and in an affordable and effective way.

We also make the process super simple and do most of the work for you. We catch up for a chat (we bring the coffees) we listen to what you need, and we then design a professional ad for you. It really is that easy.

 

Out of Home (OOH) media

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